Nike Blueprint Pack

The Blueprint Pack colorway is inspired by company cofounder Bill Bowerman and his obsession with enabling the best possible athlete performance. Bowerman was so focused on optimization that he would take a ballpoint pen and “dot” a Swoosh on the side of his athletes’ spikes to save the weight from stitching on a logo.

Nike designers were inspired by his sketchbooks, and for the Nike Blueprint Pack they created a typography based on his actual notes. Nodding back to the person who created “the blueprint for serving athletes” seemed right as the best in the world head to Paris this summer. The clean design spans a 13-shoe collection including spikes, basketball shoes, a football boot and a lifestyle shoe. In addition to the Nike Blueprint Pack, the company will also release another energy-driving colorway pack prior to the games.

In the Nike Blueprint Pack, you see the infinite applications of Air. The ability to make those applications perform comes thanks to Nike’s unique access to the world’s best elite athletes and the most everyday athletes through testing in its Nike Sport Research Lab. This incomparable data set merges with Nike’s know-how to create distinct, market-separating products. To create those products, Nike taps every tool in its toolbox — though not always as intended — with an irreverent, disruptive approach that’s baked into its DNA.